Record-breaking Growth in Women’s Sports Ticket Sales in 2023

One sentence summary – StubHub experienced record-breaking growth in women’s sports ticket sales in 2023, with the demand for women’s basketball Final Four tickets surpassing that of men’s basketball Final Four seats for the first time, and sales for the women’s tournament reaching six times higher than the previous year’s figures, while Las Vegas emerged as a major sports destination with high ticket demand for events such as the Stanley Cup-winning Vegas Golden Knights and the NFL’s Las Vegas Raiders.

At a glance

  • StubHub reported record-breaking growth in women’s sports ticket sales in 2023.
  • Demand for women’s basketball Final Four tickets surpassed that of men’s basketball Final Four seats for the first time.
  • The LSU Lady Tigers won their first-ever NCAA women’s basketball championship.
  • Sales for the women’s tournament were six times higher than the previous year’s figures.
  • Ticket prices for the women’s Final Four were 15% higher than those for the men’s event.

The details

In 2023, StubHub reported record-breaking growth in women’s sports ticket sales.

For the first time, the demand for women’s basketball Final Four tickets surpassed that of men’s basketball Final Four seats.

The LSU Lady Tigers won the NCAA women’s basketball championship, their first-ever title.

Sales for the women’s tournament reached six times higher than the previous year’s figures.

Ticket prices for the women’s Final Four were 15% higher than those for the men’s event.

The Nebraska Cornhuskers women’s volleyball team saw average ticket prices on StubHub exceed those of Cornhuskers football by 60%.

A match between Nebraska and the University of Nebraska Omaha Mavericks set a world record for women’s sports attendance, drawing 92,003 fans.

The WNBA

The WNBA saw a 16% increase in attendance and a 21% increase in viewership during its most recent season.

This was the WNBA’s most-watched season in 21 years.

Overall ticket sales for the 2023 WNBA season more than doubled compared to the previous year’s figures.

The Las Vegas Aces’ victory in the WNBA Finals resulted in StubHub’s highest-ever sales for the league’s championship series, tripling the previous season’s numbers.

National Women’s Soccer League

In the National Women’s Soccer League, ticket sales doubled from the previous year.

Angel City FC emerged as the highest-selling club on StubHub.

Women’s Tennis

Women’s tennis saw a 30% increase in sales and a 42% increase in the number of tickets sold compared to 2022.

Lionel Messi’s U.S. debut drove ticket prices for Inter Miami games on StubHub higher.

Inter Miami became the bestselling club, outselling the second-place team, LAFC, by 85%.

Taylor Swift’s presence at Kansas City Chiefs games led to a significant surge in ticket sales for Chiefs home games, with a more than triple increase.

Swift’s Eras Tour became StubHub’s biggest event in history, and she was the most searched act in 2023.

U.S. buyers are expected to account for over half of the tickets purchased for Swift’s international shows in 2024.

Las Vegas is emerging as a major sports destination.

Events such as the Stanley Cup-winning Vegas Golden Knights and the NFL’s Las Vegas Raiders have generated high ticket demand.

Formula 1 races constituted nearly 40% of StubHub’s top events in 2023.

The Formula 1 Las Vegas Grand Prix ranked as the third most popular U.S. event for international buyers.

The Vegas Sphere, an immersive concert and event venue, is expected to further boost ticket sales.

In 2023, there was exceptional growth in ticket sales across various women’s sports, the WNBA, women’s soccer, women’s tennis, and through the influence of Lionel Messi and Taylor Swift.

Las Vegas also proved to be a thriving sports destination with high demand for sports events and Formula 1 races gaining significant popularity.

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cnbc.com
– Ticket sales for women’s sports on StubHub experienced record growth in 2023.
– Demand for women’s basketball Final Four tickets surpassed that of men’s basketball Final Four seats for the first time.
The LSU Lady Tigers won their first NCAA championship in women’s basketball.
– Total sales for the women’s tournament were six times higher than the previous year, with ticket prices 15% higher than the men’s Final Four.
The Nebraska Cornhuskers women’s volleyball team had a 60% higher average ticket price on StubHub than Cornhuskers football.
– Nebraska’s matchup against the University of Nebraska Omaha Mavericks set the world record for women’s sports attendance with 92,003 fans.
The WNBA saw a 16% increase in attendance and a 21% increase in viewership, making it the league’s most-watched season in 21 years.
– Overall ticket sales for the 2023 WNBA season more than doubled from the previous year.
– Sales for the Las Vegas Aces’ WNBA Finals victory were StubHub’s highest ever for the league’s championship series, tripling from the previous season.
– Ticket sales for the National Women’s Soccer League doubled from 2022, with Angel City FC being the highest-selling club on StubHub.
– Sales for women’s tennis increased by 30% compared to 2022, with a 42% increase in the number of tickets sold.
– Lionel Messi’s U.S. debut led to a significant increase in ticket prices for Inter Miami games on StubHub.
– Inter Miami became the bestselling club, outselling the second-place team, LAFC, by 85%.
– Taylor Swift’s presence at Kansas City Chiefs games led to a more than triple increase in ticket sales for Chiefs home games.
– Swift’s Eras Tour was the biggest in StubHub’s history, and she was the most searched act in 2023.
– StubHub expects strong ticket sales for Swift’s international shows in 2024, with U.S. buyers accounting for over half of the tickets purchased.
– Las Vegas is becoming a major sports destination, with high ticket demand for events like the Stanley Cup-winning Vegas Golden Knights and the NFL’s Las Vegas Raiders.
– Formula 1 races made up nearly 40% of StubHub’s top events in 2023, with the Formula 1 Las Vegas Grand Prix being the third most popular U.S. event for international buyers.
The Vegas Sphere, an immersive concert and event venue, is expected to continue boosting ticket sales.

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