IHOP Introduces Nationwide Biscuits Menu to Diversify Offerings

One sentence summary – IHOP is expanding its menu nationwide to include biscuits in an effort to diversify its offerings beyond pancakes, but the move comes as the company faces challenges from cautious consumer spending and competition in the restaurant industry. Despite the launch of the biscuits menu, IHOP’s parent company, Dine Brands, has seen a significant drop in shares this year. However, IHOP remains dedicated to finding innovative ways to attract customers and diversify its revenue streams.

At a glance

  • IHOP is expanding its menu by offering its biscuits menu nationwide for the first time.
  • This decision is part of IHOP’s strategy to diversify its offerings beyond pancakes.
  • IHOP has been testing new categories such as burritos and savory crepes.
  • IHOP’s attempts to expand its menu have not been enough to offset consumers’ cautious spending habits.
  • IHOP’s parent company, Dine Brands, has seen a significant drop in shares due to underwhelming sales performances.

The details

IHOP, the well-known American pancake house chain, is broadening its menu by offering its biscuits menu nationwide for the first time.

This decision is part of IHOP’s strategy to diversify its offerings beyond its traditional pancake-centric menu.

In recent years, the company has been testing the introduction of new categories such as burritos and savory crepes.

However, IHOP’s attempts to expand its menu have not been enough to offset consumers’ cautious spending habits.

In the most recent quarter, IHOP’s same-store sales saw a modest growth of 2.1%.

In contrast, its sister brand, Applebee’s, experienced a 1% decrease in same-store sales during the same period.

These underwhelming sales performances have led to a significant drop in shares of Dine Brands, IHOP’s parent company, which have decreased by 25% this year.

To attract customers and boost sales, IHOP’s biscuits menu offers a range of options.

The menu features a classic buttermilk biscuit, a breakfast biscuit sandwich, a chicken biscuit sandwich, and a strawberries and cream biscuit.

The breakfast biscuit sandwich, which is priced at $7, will be available for a limited time until September 26th.

IHOP has improved their biscuit recipe to achieve a flaky texture with a delightful crunch on top, in an effort to enhance the quality of their biscuits.

This enhancement is aimed at satisfying the growing demand for biscuit sandwiches, which have become increasingly popular among consumers.

Despite a slight decrease from 14% in 2020 to 11.8% in 2021, biscuits are currently offered at a significant portion of U.S. restaurants and are increasingly being enjoyed as sides and appetizers.

IHOP has also taken into account the growing trend of takeout and ensured their biscuits are suitable for to-go orders.

This strategic decision allows customers to enjoy their favorite biscuits regardless of their dining preferences.

It’s important to note that over a fifth of IHOP’s sales come from to-go orders, emphasizing the significance of providing menu options that cater to the changing dining habits of consumers.

Despite the launch of the biscuits menu, IHOP faces the challenge of overcoming consumers’ cautious spending habits and the fierce competition within the restaurant industry.

However, the company remains dedicated to diversifying its offerings and finding innovative ways to attract customers.

As IHOP strives to rejuvenate its sales and regain momentum, the nationwide availability of its biscuits menu represents a step towards appealing to a broader audience and diversifying its revenue streams beyond pancakes.

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A colorful plate with various types of biscuits arranged in a circular pattern, showcasing IHOP’s new nationwide menu.

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cnbc.com
– IHOP is making its biscuits menu available nationwide for the first time.
– IHOP has been expanding its menu to include different categories, such as burritos and savory crepes.
– IHOP’s menu strategy has not been enough to offset consumers’ cautious spending behavior.
– IHOP’s same-store sales grew just 2.1% in the latest quarter.
– Sister brand Applebee’s reported a same-store sales decline of 1% in the same period.
– Shares of Dine Brands have fallen 25% this year.
– IHOP’s biscuits menu includes a buttermilk biscuit, a breakfast biscuit sandwich, a chicken biscuit sandwich, and a strawberries and cream biscuit.
The breakfast biscuit sandwich will be available until Sept. 26 for $7.
– IHOP upgraded its biscuit recipe to make it flaky with a little crunch on the top.
– Biscuit sandwiches have been growing more popular with consumers.
– Biscuits can be found at 11.8% of U.S. restaurants, down from 14% in 2020.
– Biscuits are growing more popular as sides and appetizers.
– IHOP made sure the biscuits could work for takeout as well.
– More than a fifth of IHOP’s sales come from to-go orders.

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