Warner Bros. Discovery’s Max streaming service to add CNN Max

One sentence summary – Warner Bros. Discovery’s Max streaming service will be adding CNN Max on September 27, establishing a dedicated 24/7 live news hub that includes content from top anchors and mainstay CNN programming, following the closure of CNN+ and the departure of former leader Jeff Zucker, as Warner Bros. Discovery CEO David Zaslav recognizes the significance of news and sports as “differentiators” that can contribute to the success of streaming platforms.

At a glance

  • Discovery’s Max streaming service will add CNN Max on September 27.
  • The addition will establish a dedicated 24/7 live news hub.
  • CNN news and sports content will be incorporated into the Max app.
  • CNN has recently faced internal challenges, including leadership changes.
  • Warner Bros. Discovery plans to introduce sports coverage on Max during the MLB playoffs.

The details

Warner Bros.

Discovery’s Max streaming service is set to add CNN Max on September 27.

This move will establish a dedicated 24/7 live news hub.

The addition will include content from top anchors and mainstay CNN programming.

Until now, while CNN content has been featured on the Max app, news and sports have not been incorporated.

The integration of CNN news on Max follows the closure of CNN+ and the completion of the Warner Bros. and Discovery merger.

CNN has recently faced internal challenges.

These challenges include the departure of former leader Jeff Zucker.

Chief Chris Licht has also been removed from CNN.

Mark Thompson, former BBC and The New York Times chief, is being considered for a leadership role at CNN.

This development comes as Warner Bros.

Discovery CEO David Zaslav recognizes the significance of news and sports.

Zaslav sees these as “differentiators” that can contribute to the success of streaming platforms.

Warner Bros.

Discovery also plans to introduce sports coverage on Max.

This introduction is set to occur during the Major League Baseball playoffs this fall.

However, the addition of live feeds or simulcasts of pay-TV networks, such as CNN, to streaming services requires negotiations with pay-TV distributors.

Warner Bros.

Discovery had previously rebranded its flagship streaming service HBO Max as Max earlier this year.

The streaming app has been gradually expanding its content offerings.

The inclusion of CNN news represents a significant step in its evolution.

This detailed brief provides a comprehensive overview of the upcoming integration of CNN Max into Warner Bros.

Discovery’s Max streaming service.

Article X-ray

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This section links each of the article’s facts back to its original source.

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cnbc.com
– CNN Max will be added to Warner Bros. Discovery’s Max streaming service on September 27.
– CNN Max will serve as a 24/7 live news hub.
The streaming app will feature content from top anchors and mainstay CNN programming.
– Warner Bros. Discovery relaunched its flagship streaming service HBO Max as Max earlier this year.
– CNN content has been featured on the app, but news and sports have not been included until now.
The addition of CNN news to Max comes after the closure of streamer CNN+ and the completion of the Warner Bros. and Discovery merger.
– CNN has experienced turmoil, including the resignation of former leader Jeff Zucker and the ouster of chief Chris Licht.
– Mark Thompson, former BBC and The New York Times chief, is being considered for the top role at CNN.
– Warner Bros. Discovery CEO David Zaslav sees news and sports as “differentiators” that can make streaming platforms successful.
– Warner Bros. Discovery plans to introduce sports on Max during the Major League Baseball playoffs this fall.
– Adding live feeds or simulcasts of pay-TV networks like CNN to streaming services requires negotiations with pay-TV distributors.

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