Natura & Co Considers Sale of The Body Shop Amid Declining Sales

One sentence summary – Natura & Co, a Brazilian beauty conglomerate, is considering selling The Body Shop due to declining sales, despite previous denials of a potential sale, as the company seeks to improve profit margins and generate cash flow in a challenging retail industry.

At a glance

  • Natura & Co is considering selling The Body Shop
  • The company’s board of directors has approved exploring strategic alternatives
  • The possibility of a sale is being considered due to declining sales
  • The Body Shop’s sales dropped by 12% in the second quarter
  • Natura & Co executives are working to increase sales and reduce costs

The details

Natura & Co, a Brazilian beauty conglomerate, is contemplating the sale of The Body Shop.

The company’s board of directors has given the green light to management to explore strategic alternatives for The Body Shop.

This includes the possibility of a sale.

This comes after a period of declining sales for The Body Shop.

Previously, Natura & Co had denied rumors of a potential sale.

However, the company is now actively seeking a buyer due to the ongoing decrease in sales at The Body Shop.

In the second quarter, The Body Shop’s sales dropped by 12% to 800 million Brazilian reals ($163.7 million).

The Body Shop has a significant presence in malls across the U.S.

However, it has been under continuous pressure on its top-line performance for several quarters.

Natura & Co executives have been working hard to increase sales and reduce costs at The Body Shop.

The aim is to improve profit margins and generate cash flow.

Despite these efforts, the retail industry as a whole has been experiencing slow sales.

In contrast, the beauty sector has been showing consistent growth and profits.

The Body Shop has faced difficulties in maintaining its market share.

It has also struggled to adapt to changing consumer habits during the Covid pandemic.

In response, the company has been trying to increase digital sales.

It has also been refocusing its product line on skincare in an attempt to reverse the sales decline.

It should be noted that these facts are based on multiple scraped news articles.

For the most accurate and up-to-date information regarding this news story, it is recommended to refer to official statements or verified sources.

Article X-ray

Here are all the sources used to create this article:

A small shop sign with a fading logo of a leaf, hinting at a declining business.

This section links each of the article’s facts back to its original source.

If you have any suspicions that false information is present in the article, you can use this section to investigate where it came from.

cnbc.com
– Natura & Co, a Brazilian beauty conglomerate, is considering selling The Body Shop after experiencing declining sales.
The company’s board of directors has authorized management to explore strategic alternatives for The Body Shop, including a potential sale.
– Natura & Co previously denied rumors of a sale but is now seeking a buyer due to declining sales at The Body Shop.
– Sales at The Body Shop fell 12% to 800 million Brazilian reals ($163.7 million) in the second quarter.
The brand has a significant presence in malls in the U.S. and has faced pressure on its top line for multiple quarters.
– Executives have been working to increase sales and reduce costs to improve margins and generate cash.
The retail industry as a whole has experienced sluggish sales, but the beauty sector has shown consistent growth and profits.
The Body Shop has struggled to retain market share and adapt to changing consumer habits during the Covid pandemic.
The company has attempted to boost digital sales and refocus its product line on skincare to reverse the sales decline.

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